Similar to their purpose of catalysing meaningful business, their branding reflects its global presence without compromising local, personalised services. Each letter is simple and easily identifiable, while «F», central to the logo, remains a play on the ‘equal sign’ and ‘dialogue balloon’. This clever placement is symbolic of two well- defined meanings; PFC is the middle man between the client and success through clear and concise communication, and their services are sure to equal success.