Pan Pacific

Developing a brand standard for the luxury accommodation chain’s IPTV system

Our Creation - Pan Pacific
Digital Marketing

Working with our partners at Streamvision, we delivered a custom design for Pan Pacific Hotel Group’s Melbourne and Perth locations. The intention was to present the hotel’s guests with a tailored, functional and interactive entertainment system to simplify the in-room experience. The IPTV system offers consumers a digital compendium – but meets the demands of the modern guest.


As a global hotel chain, it was our responsibility to design according to the overall brand guidelines, hence designing a brand standard for all locations.


Our team began with a defined menu structure, continuing on with copywriting for each menu page and a custom set of active and inactive icons.